Showing posts with label distributed marketing. Show all posts
Showing posts with label distributed marketing. Show all posts

29 January 2009

More Evidence that File Downloaders Buy *More*

One of the central fallacies in the argument that sharing is bad for business is the idea that every file downloaded is a sale lost. In fact, there is growing evidence that the contrary is the case - that people who share stuff, buy *more* stuff. Here's some more:

The Institute for Information Law in the Netherlands reports that the average downloader buys more DVDs, music, and games than people who never download. Illegal downloaders represent 45 percent of consumers who purchase content legally, the institute recently reported.

The Institute estimates some 4.7 million Dutch Internet users 15 years and older downloaded hacked and pirated DVDs, games, and music in the last 12 months. This would imply a staggering 25 percent of the Dutch population (from the 2008 figure of 16.5 million) who view illegal downloading and sharing as socially acceptable, even as they're also legally acquiring content in parallel.

So that seems to say that 25 per cent of the Dutch population share stuff, but that they represent 45 per cent of the sales. In other words, they are buying quite a lot more than people who don't.

Perhaps one day the content industries will realise that they should be *encouraging* sharing, becuase it boost their sales: it's called marketing.

10 December 2008

The Impact Mozilla Challenge

One of the reasons that Mozilla is so important is that it is at the forefront of open source marketing – using the community to help move the project forward and to increase uptake. Here's the latest wheeze: the Impact Mozilla Challenge...

On Open Enterprise blog.

14 November 2008

Spreadthunderbird is Go

One of the reasons that Firefox has been successful is the extraordinary way that users have been mobilised as part of a vast, global marketing group without precedent. Tens of thousands – perhaps even hundreds of thousands – of people have added their pebble to the cairn of promotion to produce the market shares we see today for Firefox (particularly in Europe)....

On Open Enterprise blog.

16 November 2007

Spreading the News About SpreadFirefox 2.0

One of the most innovative and successful aspects of Firefox has been its distributed marketing approach centred on the SpreadFirefox site. This has had a facelift, and is now full of bold reds, oranges and, er, reds. I expect I'll get used to it. (Via Linux and Open Source blog.)